Privacy Policy

Privacy Policy


Rumi Insights Pty Ltd ACN 640 313 435 (“Rumi”, “we”, “us”, “our”) is committed to protecting your privacy. We have prepared this Privacy Policy to describe to you our practices regarding Personal Data we collect from users of our Platform and Services. Capitalised terms not defined in this Privacy Policy have the meanings given in our Terms of Service.

The processing of Personal Data shall always be in line with the Australian Privacy Principles contained in the Privacy Act 1998 (“Privacy Act”), the General Data Protection Regulation (“GDPR”), and in accordance with country-specific data protection regulations applicable to Rumi.

We have implemented a number of technical and organisational measures to ensure the most complete protection of Personal Data (as defined below) processed through the Platform and the Services.

For the purpose of the GDPR in respect of the Personal Data of the Platform and the Services, the Data Controller is Rumi.

User Consent

Where we rely on your consent as the lawful basis to process your data we will always ask for you to positively affirm your acceptance. By clicking “I accept the Privacy Policy” or similar, or if we indicate that by clicking a button you are accepting this Privacy Policy you acknowledge and agree to be bound by this Privacy Policy.

We note that certain contact or other data forms where consent is required to be given by you include no pre-checked checkboxes so that you are able to freely and affirmatively opt-in. In cases where we do not consider it practical to include a checkbox, we will indicate that by clicking a certain button you have agreed to the terms of this Privacy Policy. We will also provide you with notice on the Platform specifically detailing what it is that you are consenting to in clear and plain language as well ensuring that each matter that requires consent is clearly distinguishable.

For all areas of the Platform where consent is given it is just as easily able to be withdrawn through the appropriate account settings on the Platform.

If you believe that consent has not been given freely or in breach of the terms of this Privacy Policy please contact us.


Our Service is not offered to persons under the age of 18 or who cannot form legally binding contracts under Applicable Law. We do not knowingly collect Personal Data from such visitors.

If you become aware that a child has provided us with information please contact us. Any information that is in breach of this provision will be deleted.

Types of Data We Collect

“Personal Data” means any information that allows someone to identify you, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data.

“Anonymous Data” means data that is not associated with or linked to your Personal Data; Anonymous Data does not, by itself, permit the identification of individual persons. We collect Personal Data and Anonymous Data, as described below.

We do not knowingly collect sensitive information from visitors.


1.Account Data

You do not need to create an account to browse the website and view our service offerings. If you wish to participate on the Platform you will however, need to create an account with us.

By creating an account on the Platform you may enter your details on the input form.

We may collect this Personal Data from you, such as your name, e-mail and mailing addresses, phone number, password and any other information you provide us on the registration/application form when you create an account with us. At registration we will clearly label which information is required and which is optional to be provided at your discretion. We may also request you provide us with additional information after registration.

The legal basis for this processing is based on:

your consent through your voluntary submission of the form and agreeing to these terms;

the Personal Data being necessary for the performance of a contract to which you are a party;

for carrying out pre-contractual measures; and/or

any other legitimate interests as detailed below.


The registration of the account and voluntary provision of Personal Data is intended to enable us to offer you services that may only be available to registered users.


2.Communication and participation data


We collect information that you provide to us while participating in Forum and otherwise using the Platform to communicate with other Users. The information we collect includes information relating to the subject of the relevant Forum, such as medical opinions.

The legal basis for this processing is based on:

your consent through your voluntary submission of the form and agreeing to these terms;

the Personal Data being necessary for the performance of a contract to which you are a party;

for carrying out pre-contractual measures; and/or

any other legitimate interests as detailed below.


This Personal Data is needed to enable us to provide the Platform to you and to enable it to operate, and for it to act as a messaging system between Users.


Please note that the Platform facilitates the discussion between healthcare professionals in response to questions and topics raised by Sponsors. Sponsors will generally observe such discussions. From time to time, Forums may be hosted that involve patient groups. As such we expressly request you carefully consider any advice that you receive on the Platform (please review the Terms of Service in this respect). Please do not transmit or allow the transmission of any individually identifiable medical information without prior authorisation from the respective patient.

3.Payment Data

Payments will only be made by Sponsors on the Platform. When a Sponsor subscribes to the Platform and makes payment by bank transfer to us, we will collect all information necessary to complete the transaction, including the Sponsor’s name, and billing information.

The Personal Data we collect will be the data that you (as a Sponsor) provide us when making payment.

The legal basis for this processing is based on:

your consent through your voluntary submission of the form and agreeing to these terms;

the Personal Data being necessary for the performance of a contract to which you are a party including the payment of goods or services; and/or

any other legitimate interests as detailed below.

This Personal Data is needed to enable us to process your payment for your subscription to the Platform. We retain information on your behalf, such as domain names, URLs, time zone preferences, service invoices, transactional history, messages and any other information that you store using your Account.

4.Additional Data

If you provide us feedback or contact us via e-mail, or other means including by phone call or by contracting with us, we will collect your name and e-mail address, as well as any other content included in the e-mail or conversation, in order to send you a reply. We will store and process your communications and information as needed. When you participate in one of our surveys, we may collect additional profile information.

The legal basis for this processing is based on:

either through your consent through your voluntary submission of the form and agreeing to these terms or by your voluntary submission of data to us in other means;

the Personal Data being necessary for the performance of a contract to which you are a party;

for carrying out pre-contractual measures; and/or

any other legitimate interests as detailed below.

By submitting the form or making contact with us such Personal Data is transmitted on a voluntary basis and you consent to its collection.

5.Subscription Data

On the Services you may have the ability to subscribe to various newsletters. We may collect the data when you input your details for subscription purposes.

The Personal Data is processed for the purpose of informing you regularly by means of a newsletter or other offer form. The Personal Data collected during the subscription will only be used for marketing materials or for reasons made known on the form.

The legal basis for this processing is based on:

your consent through your voluntary submission of the form and agreeing to these terms; and/or

any other legitimate interests as detailed below.

By submitting the form and voluntarily providing us with your data, you are providing consent to the use of such data by us. For the purpose of revocation of consent there is a corresponding unsubscribe link found in each subscription email.

We may also collect Personal Data at other points on the Services that state that Personal Data is being collected. In some circumstances, Personal Data is provided to us by third parties such as our related entities, service providers or other organisations conducting activities on your behalf. With your expressed consent, your Personal Data may be used and disclosed to us this way. The purposes as outlined above may include the processing of such Personal Data to the extent necessary for us to comply with a law, regulation or legal request or to protect the safety of any person or to prevent fraud.

INFORMATION we collect as you use our services

  1. Log Data

To make our Platform and Services more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.

This data may be processed for the purposes of operating our website, providing our services, improving our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you.

The legal basis for this processing is based on:

the Personal Data being necessary for the performance of a contract to which you are a party;

for carrying out pre-contractual measures; and/or

the legitimate interests of carrying out our business, providing personalised Services to you and any other legitimate interests as detailed below.

6.Google Analytics

We currently use Google Analytics as well as Google Analytics for Display Advertising. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. Google Analytics uses its own cookie to track visitor interactions. Site owners can view a variety of reports about how visitors interact with their website so they can improve their website and how people find it. Please see the following links for more information about Google Analytics:, and can also opt-out of Google Analytics for Display Advertising by going to the Google Ads Preferences Manager.

7.Facebook pixels


We currently use Facebook pixels for conversion tracking and custom audiences, in accordance with Facebook’s terms which can be viewed here


8.Third party services

If you:

use one of the integrated third party services and login with your credentials from such third party service (“Third Party Service”); or

associate your Account with your account at a Third Party Service, we may receive information about you from such Third Party Service, in accordance with such Third Party Service terms of use and privacy policy (“TPS Terms”). We may add this information to the information we have already collected from you via the Service. If you elect to share your information with these Third Party Services, we will share information with them in accordance with your election. The TPS Terms will apply to the information we disclose to them.

9.Submission data

To make our Platform and Services more useful to you, we may collect Personal Data about your submissions by extracting this information from your Account.

This data may be processed for the purposes of monitoring how many Forums you have created or been a part of. We may then use that data in aggregate (i.e. anonymised) in order to determine metrics associated with our Services.

The legal basis for this processing is based on the legitimate interests of carrying out our business, providing personalised Services to you and any other legitimate interests as detailed below.

Use of Your Personal Data

In general, Personal Data you submit to us is used either to respond to requests that you make, or to aid us in providing the Services in a personalised, safe and efficient manner. We collect, use, store and share your Personal Data in the following ways:

to conduct our business;

to facilitate the online discussion Platform and discussion between Users;

administer contracts including to negotiate, execute and or manage a contract with you;

for any marketing purposes;

to facilitate the creation of and security of your Account;

identify you as a user in our system;

research, develop and improve our Platform and Services;

customise content to match your preferences;

prevent suspended users from re-registering;

provide the Services;

send you a welcome e-mail to verify ownership of the e-mail address provided when your Account was created;

provide you with access to protected areas of the site and to authenticate your account;

send you administrative e-mail notifications, such as security or support and maintenance advisories;

respond to your inquiries and requests;

to make telephone calls to you, from time to time, as a part of secondary fraud protection or to solicit your feedback;

to send newsletters, surveys, offers, and other promotional materials related to our Services and for other marketing purposes of Rumi;

detect, investigate and prevent potentially unlawful acts or omissions or acts or omissions with the potential to breach our Terms of Service, this Privacy Policy or any other policy;

enforce our Terms and Conditions, this Privacy Policy or any other policy;

verify information for accuracy or completeness (including by way of verification with third parties);

comply with our legal obligations, a request by a governmental agency or regulatory authority or legally binding court order;

combine or aggregate your Personal Data with information we collect from third parties and use it for the purposes set out this Privacy Policy;

aggregate and/or make anonymous your Personal Data, so that it cannot be used, whether in combination with other information or otherwise, to identify you;

resolve disputes and to identify, test and resolve problems;

notify you about the Platform and updates to the Platform from time to time;

supply you with generalised, targeted or personalised marketing, advertising and promotional notices, offers and communications, and measure and improve our marketing, advertising and promotions based on your ad customisation preferences; or

protect a person's rights, property or safety.

If you access the Platform from a shared device or a device of a third party (such as in an internet café), your Personal Data may also be available to other persons who access that device.


We may create Anonymous Data records from Personal Data by excluding information (such as your name) that make the data personally identifiable to you. We use this Anonymous Data to analyse request and usage patterns so that we may enhance the content of our Services and improve Platform navigation. Rumi reserves the right to use Anonymous Data for any purpose and disclose Anonymous Data to third parties in its sole discretion.

Disclosure of Your Personal Data

We may disclose your Personal Data to third parties for the purposes contained in this Privacy Policy, including without limitation to:

  1. Service Providers

We may share your Personal Data with service providers to:

provide you with the Services that we offer you through our Services;

to conduct quality assurance testing;

to facilitate creation of accounts;

to provide technical support;

and/or to provide other services to Rumi.

The service providers (and if necessary data processors) include:

independent contractors who provide email and call centre support to you or our clients or us, and who assist us with the tasks listed above under “Use of Your Personal Data”;

information technology service providers such as web host providers and analytical providers;

mailing houses;

market research organisations to enable them to measure the effectiveness of our advertising; and

specialist consultants.

These third party service providers are required not to use your Personal Data other than to provide the services requested by Rumi.

  1. Affiliates and Acquisitions

We may share some or all of your Personal Data with our parent company, subsidiaries, joint ventures, or other companies under a common control (“Affiliates”), in which case we will require our Affiliates to honour this Privacy Policy. In the event we are involved in a merger, acquisition or sale of assets we may disclose Personal Data collected by us to such entities that we propose to merge with or be acquired by, and will assume the rights and obligations regarding your Personal Data as described in this Privacy Policy.

  1. Third parties with your consent

We may disclose your Personal Data to third parties to whom you expressly ask to us to send the Personal Data to or to third parties you consent to us sending your Personal Data to.

Any information that you submit in a Forum becomes available to the relevant other Participants and the Sponsor which you share that with.

Any information that you submit on the Platform generally in other areas will be available to the audience as chosen by you at the time of submission. For example if you submit content on the Platform in a public discussion, such content will be made available to the world at large.

We may also, with your consent or at your direction, disclose your Personal Data to your authorised representatives.

  1. Other disclosures

Regardless of any choices you make regarding your Personal Data (as described below),Rumi may disclose Personal Data if it believes in good faith that such disclosure is necessary: (a) in connection with any legal investigation; (b) to comply with relevant laws, regulations, enforceable governmental requests or to respond to subpoenas or warrants served on Rumi; (c) to protect or defend the rights or property of Rumi or users of the Services; (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or Terms of Use; (e) to protect the safety of any person or to protect the safety or integrity of our platform including for security reasons; and (f) detect, prevent or otherwise address fraud, security or technical issues.

We may share your Personal Data with such third parties subject to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures, and on the condition that the third parties use your Personal Data only on our behalf and pursuant to our instructions.

We will take reasonable steps to ensure that anyone to whom we disclose your Personal Data respects the confidentiality of the information and abides by the APPs the GDPR or equivalent privacy laws.

We will not share, sell, rent or disclose your Personal Data in ways different from what is disclosed in this Privacy Policy.

If we can’t collect your data

If you do not provide us with the Personal Data described above, some or all of the following may happen:

we may not be able to provide the requested services to you, either to the same standard or at all;

we may not be able to run the competitions and promotions in a way that benefits you;

we may not be able to provide you with information about products and services that you may want; or

we may be unable to tailor the content of our Services to your preferences and your experience of our Services may not be as enjoyable or useful.

Cookies Policy

We also use cookies and URL information to gather information regarding the date and time of your visit and the information for which you searched and which you viewed. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a web site. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Platform. Persistent Cookies can be removed by following Internet browser help file directions. Cookies may enable automatic logins when you visit in the future and may enable content customisation.


We sometimes use cookies to show remarketing communications via third party networks like Google Display network and Facebook. To opt out of these communications please visit the Network Advertising Initiative opt out page.

Third Party Sites

When you click on a link to any other website or location, you will leave our Platform and go to another site and another entity may collect Personal Data or Anonymous Data from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content and we are not responsible for the privacy practices of those third parties. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of data after you click on links to such outside websites. The privacy policies and other terms that apply to those outside websites or their content may differ substantially from our Privacy Policy, so we encourage individuals to read them before using those outside websites.

Managing Your Personal Data

Subject to the Privacy Act and the GDPR you may request to access the Personal Data we hold about you by contacting us. All requests for access will be processed within a reasonable time.

  1. Accessing or Rectifying your Personal Data

If required by law and if reasonably practicable, we may provide you with tools and account settings to access, correct, delete, or modify the Personal Data you provided to us. You can download and access certain information you provide to us by emailing us. In the event that you are unable to access your account to access or rectify your Personal Data, you may submit a request to us to correct, delete or modify your Personal Data and download the data for you.

Sometimes, we may not be able to provide you with access to all of your Personal Data and, where this is the case, we will tell you why. We reserve the right to charge a reasonable fee for searching for, and providing access to, your information on a per-request basis. We may also need to verify your identity when you request your Personal Data.


  1. Deletion

We keep data for as long as it is needed for our operations. If you deactivate and delete your account your data will no longer be visible on your account.

If you wish to have us delete your data please contact us.

  1. Object, Restrict, or Withdraw Consent

If you have an account on the website you will be able to view and manage your privacy settings. Alternatively, if you do not have an account, you may manually submit a request to us if you object to any Personal Data being stored, or if you wish to restrict or withdraw any consent given for the collection of your Personal Data.

You may withdraw your consent to the processing of all your Personal Data at any time. If you wish to exercise this right you may do so by contacting us.

You may withdraw your consent or manage your opt-ins by either viewing your account on the Platform or clicking the unsubscribe link at the bottom of any marketing materials we send you.

  1. Portability

We may provide you with the means to download the information you have shared through our services. If you require such information, please email us.

We may retain your information for fraud prevention or similar purposes. In certain instances we may not be required or able to provide you with access to your Personal Data. If this occurs we will give you reasons for our decision not to provide you with such access to your Personal Data in accordance with the Privacy Act and the GDPR.

There is no application fee for making a request to access your Personal Data. However, we may charge an administrative fee for the provision of information in certain circumstances such as if you make repeated requests for information or where the information is held by a third party provider.

Security of Your Personal Data

Rumi is committed to protecting the security of your Personal Data. We (and our third party service providers) use a variety of industry-standard security technologies and procedures to help protect your Personal Data from unauthorised access, use, or disclosure. We also require you to enter a password to access your Account information. Please do not disclose your Account password to unauthorised people. No method of transmission over the Internet, or method of electronic storage, is 100% secure, therefore, while Rumi uses reasonable efforts to protect your Personal Data, Rumi cannot guarantee its absolute security.

International Transfer and Disclosure of Personal Data

Where we transfer Personal Data outside of the European Union or EFTA States, we ensure an adequate level of protection for the rights of data subjects based on the adequacy of the receiving country’s data protection laws.

We may disclose Personal Data to our related bodies corporate and third party suppliers and service providers located overseas for some of the purposes listed above. We take reasonable steps to ensure that the overseas recipients of your Personal Data do not breach the privacy obligations relating to your Personal Data.

We may disclose your Personal Data to entities located outside of Australia, including the following:

our related bodies corporate;

our data hosting and other IT service providers, located in [insert]; and

other third parties located in various foreign countries, such as our contractors in [insert] .

We may disclose your Personal Data to entities who may store or process your data overseas.

Notifiable Data Breaches

We take data breaches very seriously. Depending on where you reside our policy is:

  1. If you reside in Australia:

In the event that there is a data breach and we are required to comply with the notification of eligible data breaches provisions in Part IIIC of the Privacy Act 1988 (Cth) or any other subsequent sections or legislation which supersede this Part IIIC, we will take all reasonable steps to contain the suspected or known breach where possible and follow our notifiable data breach policies.

  1. If you reside in the European Union of EFTA States:

We will endeavour to meet the 72 hour deadline as imposed by the GDPR, to report any data breach to the supervisory authority where a data breach occurs that will likely be a risk to you.

Further, where there is likely to be a high risk to your rights we will endeavour to contact you without undue delay.

We will review every incident and take action to prevent future breaches.

Automated individual decision-making, including profiling

If you reside in the European Union or EFTA States, you shall have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you, or similarly significantly affects you, as long as the decision is not necessary for entering into, or the performance of, a contract between us, or is not authorised by Union or Member State law to which we are subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests, or is not based on your explicit consent. If you wish to exercise your rights please contact us.

Retention of Data

We keep Personal Data from active accounts as long as it is reasonably needed for our operations and to fulfill the purposes set out herein. We will also keep Personal Data from accounts that have been deactivated where we are legally required to and also where it is necessary to stop fraud, collect outstanding fees, troubleshoot problems, or otherwise enforce our other policies accessible on the Platform.

Contact Information

Rumi welcomes your comments or questions regarding this Privacy Policy.

If you have a question regarding this Privacy Policy or you would like to make a complaint, please contact us by email by using our contact details on the Platform or below.

If you reside in Australia:

You can confidentially contact our Privacy Officer at:

Privacy Officer


Rumi Insights

6 Middlemiss Street

Lavender Bay NSW 2065



If we do not resolve your enquiry, concern or complaint to your satisfaction or you require further information in relation to any privacy matters, please contact the Office of the Australian Information Commission at:

Telephone: 1300 363 992


Office Address: Level 3, 175 Pitt Street, Sydney NSW 2000

Postal Address: GPO Box 5218, Sydney NSW 2001



If you reside in the European Union or EFTA States:

The data controller that is responsible for your Personal Data is:

Rumi Insights Ltd ACN 640 313 435 

6 Middlemiss Street

North Sydney NSW 2060

You can confidentially contact our Data Protection Officer on:

Our EU Representative is contactable on:

If you wish to raise a concern about our use of your information you have the right to do so with your local supervisory authority. 


Changes to This Privacy Policy

This Privacy Policy is subject to occasional revision and Rumi reserves the right, at its sole discretion, to modify or replace any part of this Agreement. It is your responsibility to check this Agreement periodically for changes. Continued use of our Platform or Services shall indicate your acknowledgement of that it is your responsibility to review the Privacy Policy periodically and become aware of any modifications.