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Asked, answered.

Everything medical affairs teams, and their compliance, IT and procurement colleagues, ask us before a first engagement.

About Rumi

What the platform is, who uses it, and how it differs from the ways boards run today.

What is Rumi?

Rumi is a frictionless insight and collaboration platform for life-science teams that need to engage the minds that matter - advisory boards, patient panels, committees and document reviews. It engages everyone you invite (guaranteed, in writing), hears every voice in full in a moderated asynchronous format, reduces bias, and organises the thinking into decision-ready, auditable insight.

How is Rumi different from a live advisory board?

A live board runs on a fixed clock: the most senior and most confident do most of the talking, scheduling means part of the panel barely engages, and the reasoning survives only as notes. Rumi runs the engagement asynchronously over days in a moderated room, so every advisor participates, dense material is properly reviewed, and every contribution is captured word for word, attributed and organised.

Who uses Rumi?

Medical affairs teams in pharma and biotech, from global enterprises to launch-stage companies, plus the medical communications agencies that run programmes for them. Rumi is in production today with global pharma including Recordati, Sobi and AstraZeneca.

Is Rumi suitable for regulated, compliance-heavy environments?

Yes. Every engagement runs in a dedicated, invite-only room with a complete, attributed record, and data is walled per client and per engagement. The room report stays a marked draft until your admin approves it. A safety review scans every comment and reply for possible adverse events, product complaints, off-label use and special situations, listing each with the exact quote for your pharmacovigilance reviewer to decide on. Rumi has already passed the IT and compliance reviews of global pharma.

Does Rumi replace our CRM?

No. Rumi sits alongside your CRM: the CRM owns the customer record, and Rumi runs the advisory board and the discussion itself. When a room closes, your admin can download the approved room report with the full transcript as one document, ready to file wherever your team keeps its records.

Is Rumi an HCP and KOL engagement platform?

For structured engagement, yes. Rumi runs advisory boards, steering committees, consensus panels and document reviews with healthcare professionals and KOLs, plus patient panels, in moderated, invite-only rooms. It works alongside your CRM and KOL mapping tools rather than replacing them.

How a room works

What participants do inside a Rumi room, how long it runs, and how they join.

What happens inside a Rumi room?

A Rumi room is a private, invite-only space for one engagement. Your admin sets the agenda, adds discussions, polls, rating scales and tasks, and attaches pre-reading such as PDFs, slides or video. Participants vote, explain their reasoning and reply to each other in their own time, typed or spoken, from any device with nothing to install. Every contribution is attributed and kept in one record.

How long does a Rumi room run?

A room runs between start and end dates your team sets, most often one to two weeks. Participants need a first visit of about ten to fifteen minutes, then a few minutes every couple of days to read replies and respond. When the room closes it stays readable, but no new contributions are accepted.

Can participants contribute by voice?

Yes. Participants can speak their answer instead of typing it, and Rumi turns it into text they check before posting, so a spoken contribution lands in the same attributed record as a typed one. It suits clinicians who would rather talk through their reasoning between patients than type it on a phone.

Can participants change their poll answer?

No. A vote is final once submitted, so the tallies are an auditable record of where the panel stood. Results stay hidden until a participant has voted, so earlier votes don’t sway them. If someone’s view changes as the discussion develops, they say so in the discussion, and that shift is captured in the record with their name on it.

Can participants co-author documents in the room?

Yes. A task can carry a Word document, spreadsheet or slide deck that participants edit together in the browser, then discuss in the room. Edits save back to the same file, so your team ends with one version and the discussion that shaped it, instead of a chain of emailed copies.

How do participants join?

There’s nothing to install. When your admin publishes a room, each participant gets an email invitation, signs in with a secure link or a password, and completes a short profile. Rumi works in current Chrome, Safari, Edge and Firefox on desktop, tablet and phone.

Moderation and participation

How moderators see where to step in, and how quiet participants are brought in.

What does Moderator assist do?

Moderator assist gives the moderator a plain-words overview of how the room is going. It says what is going well first, then where a word from the moderator would help, and one suggested place to start and why. For each discussion it offers a message the moderator could post, which they edit and post themselves. It never posts on their behalf.

How do moderators bring in participants who haven’t contributed?

The moderator sees, in every room, which participants haven’t contributed yet. They pick who to nudge, edit a personal message that greets each person by first name, and send it to all of them in one go. Rumi keeps track of who has been nudged, and when everyone has contributed the card simply says so.

What is Room pulse?

Room pulse is a live scorecard for each room: participants active, logins, time on platform, contributions, discussions active and last activity. Admins, moderators and observers see it alongside reporting for each agenda item. Participants never see it, so the room stays about the conversation, not completion.

What do participants see about where the room stands?

Participants see how the panel has voted, where views are split, and where a vote or a reply from them would carry most weight. When they come back, a short catch-up shows what has moved since their last visit. They never see scorecards or completion metrics.

Who moderates a Rumi room?

Usually someone from your side: a clinician such as a GP, pharmacist or specialist, or a member of your medical affairs or research team. They don’t need to be professional facilitators, because Rumi writes its guidance in plain words. If you’d rather not moderate, Rumi can run the room for you as a fully supported engagement.

The 100% participation guarantee

Why we can offer it, exactly what it covers, and what happens if we miss.

What does the 100% participation guarantee actually cover?

A defined panel of named participants, a defined bar for participation (each participant actively engages in the room within the response window), and a defined remedy if it’s missed: we replace the participant, extend the window, or give you a credit to use in the future. It is written into the contract.

How can Rumi guarantee participation when nobody else does?

Because the platform is built to make it deliverable. Automated monitoring alerts Rumi and your team the moment a participant hasn’t started or a discussion falls behind; moderators have a live view of who is engaging and where; and they can reach anyone who hasn’t contributed directly from the room. The asynchronous format removes the scheduling and time-zone reasons people miss a live meeting in the first place.

Does the guarantee apply to patient panels, committees and other applications?

Yes. The guarantee travels with the platform: the same monitoring, moderator tools and contractual terms apply whether the room is an advisory board, a patient panel, a steering committee or a document review.

What counts as “participating”?

Actively engaging in the room within the agreed response window: reading the material and contributing to the discussion. It does not mean answering every question. What counts as engaged, and the window, are defined with you before the room opens, so there is no ambiguity about whether the bar was met.

AI and its sources

What the AI does inside a room, and what it never does.

What does AI do inside Rumi?

Rumi’s AI reads the room so your team doesn’t have to. Moderator assist tells the moderator what is going well and where a word from them would help. The objectives review tells moderators and admins whether the room is on course. Participants see where the room stands. When the room closes, Rumi drafts the room report for your admin to approve, and admins can ask Rumi questions answered only from the room’s discussion, with sources.

Is the AI a black box?

The opposite. Rumi works only from what your participants said. Every quote is reproduced word for word or it is dropped, every number is calculated from the room’s data, every insight shows its sources, and nothing is invented. When the room has nothing on a question, Rumi says so instead of guessing.

Does Rumi learn from other clients’ boards?

Never. Each client runs in its own dedicated environment, and data is walled per client and per engagement. When Rumi’s AI answers a question or drafts a report, it works only from that room’s own discussion. Nothing from one client’s rooms is used in another’s.

What is Ask Rumi?

Ask Rumi lets your admin ask questions about a room and get an answer in seconds. It answers only from that room’s comments and poll results, cites the discussions each answer came from, and says so when the room has nothing on the question rather than guessing. It sits inside the room report and is available to admins only.

How does Rumi tell us whether a room is meeting its objectives?

Your admin records the room’s objectives at setup, and Rumi reviews the room against them: on course, at risk or off course, objective by objective, with the discussions behind each judgment and what would help next. Until enough participants have contributed, it says it is too early to tell. Moderators and admins see the review; participants never do.

What is in the room report, and who approves it?

When the room closes, Rumi drafts the room report: an at-a-glance summary, key insights, where the room landed, where views are divided and what is still open, followed by the full transcript. It stays a marked draft until your admin approves it, and the download carries a draft watermark until then.

Compliance and safety

Pharmacovigilance, observers, messaging rules and how your data is kept separate.

How does Rumi support pharmacovigilance?

Rumi gives your pharmacovigilance reviewer a safety review of each room. It scans every comment and reply for possible adverse events, product quality complaints, off-label or unapproved use, and special situations such as pregnancy, overdose, misuse or medication error. Each is listed with the exact quote, author, time and a link to the comment, and the reviewer records a decision on each one.

Does the safety review replace our PV process?

No. It is a first pass that helps your reviewer find what to assess, not a reporting decision. It is built to over-flag rather than miss, and says plainly when it finds no reportable mentions. Your team still decides what is reportable and reports it through your own process.

Can sponsor staff watch a room without taking part?

Yes. Sponsor colleagues join as observers. Observers read every discussion but can’t post, message anyone or receive notifications, so the discussion stays the panel’s own. They can open the room report and transcript, and a pharmacovigilance observer also gets the safety review.

Who can message whom inside Rumi?

Messaging is for the people taking part. Moderators can message participants and other moderators; participants can message moderators, and talk to each other in the room’s discussions. Every message is one to one. Admins and observers don’t send or receive messages.

Who can see what participants write?

Everyone in the room: the other participants, the moderators, your admins and any observers you invite. Nothing is visible outside the room. Participants are named, so every contribution is attributed. Each person can edit or delete only their own comments, and once someone has replied to a comment it stays in the record.

How is our data kept separate and secure?

Each client runs in its own dedicated production environment, and every engagement has its own invite-only room, so nothing is shared between clients or engagements. Uploaded files are checked against an allowed file-type list and size limit and stored privately, and sessions sign out after an hour of inactivity.

The questions your team will ask

The push-backs we hear from procurement, IT and compliance - answered straight.

Isn’t Rumi just another advisory-board tool?

It is a board platform that guarantees everyone on the panel participates, gives each an equal say, and hands you a complete, usable record - already trusted by global pharma. Most tools can’t promise any of that.

We already run boards on another platform. Why change?

Two questions decide it: does every panellist actually participate, and does everyone get an equal say? Rumi guarantees the first in writing and designs for the second - productised, without the services drag.

We use Teams, SharePoint and an agency. It works. What’s the problem?

That stack stores the board and rents you the analysis. It doesn’t guarantee your participants show up, and the insight leaves when the agency does. Rumi guarantees participation and keeps the complete, structured record with your team.

Will our compliance team approve it?

Rumi is built for regulated environments: dedicated invite-only rooms, a complete attributed record, data walled per client, AI that shows its sources, a room report that stays a draft until your admin approves it, and a safety review for your pharmacovigilance team. Sponsor admins and observers can read every discussion but never post in it. Rumi is live with global pharma, so it has already passed reviews like yours.

You’re a smaller company. What about vendor risk?

Start with one programme, priced for it. Rumi is already in production with global pharma - this isn’t unproven technology, and you don’t have to make an enterprise-wide bet to see the value.

Working with Rumi

Self-service or fully supported, speed to first engagement, and what the demo looks like.

Can Rumi run the engagement for us?

Yes. Rumi Managed is a fully supported option where Rumi oversees the room end to end: setup, moderation, the follow-up behind the participation guarantee, and preparing the room report for your admin to approve. Self-service for everyday work, fully supported for high-stakes rooms - one platform either way.

How quickly can we run our first engagement?

Days, not months. A dedicated room is configured for your programme without a services project, and your participants need nothing installed. Most first engagements are live within days of scoping. Your admin sets up a room in three steps, and publishing sends the invitations.

How is Rumi priced?

On rooms per year and participants per room, scoped to your programme. Single-programme and platform options are both available; we will walk you through them on the demo against your own board volume.

Can our team set up rooms ourselves?

Yes. Your admin sets up a room in three steps: room details and objectives, the agenda with its discussions, polls and tasks, then the members and their roles. Publishing sends the invitations, so your team can run rooms without a services project, with Rumi’s team on hand if you’d rather have a fully supported engagement.

What support do participants and teams get?

Everyone in a room has a help and support page with answers to common questions, and can email the Rumi team, who reply within one working day. Participants with questions about the discussion itself can message their moderator directly from the room.

Who runs the demo?

Steve Royle, Rumi’s founder, runs every demo personally - 30 minutes, tailored to your use case, no obligation. You leave with a practical plan for your first engagement, and we reply to every demo request within one working day.

Didn’t find your question?

Ask us directly, or bring it to a 30-minute demo and we’ll answer it against your own use case.

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See every voice heard, in full, on your own use case.

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